March 20, 2023
Jennifer Ford on her store Premium Goods, collaboration with Nike – CBS News

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Jennifer Ford became the only Black female founder of a sneaker retailer in the U.S. when she opened her store Premium Goods in Houston. She joins “CBS Mornings” as part of our “Changing The Game” series to discuss breaking into a male-dominated industry, running her own business, and her history-making collaboration with Nike.

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